Our Brand

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Mad Kicks started as a small, family-run business with a passion for sneakers and streetwear. In just four years, we’ve grown into one of Durham’s top destinations for exclusive sneakers, high-end streetwear, and limited-edition drops. Every piece in our store is handpicked, from rare finds to the latest releases, ensuring our customers always stay ahead of the trends.

Mad Kicks is more than just a store—it’s a community hub. We regularly host after-hours pop-ups and collaborate with local brands like Abundance, creating spaces where sneakerheads and fashion lovers can come together. Our mission is to provide a seamless shopping experience while fostering a connection to the streetwear culture that drives us.

In addition to our in-store experience, we’ve expanded our presence online. Not only do we have a strong following of 14.5K on Instagram, but our growing YouTube channel allows our community to get a behind-the-scenes look at our events, exclusive sneaker unboxings, and deep dives into sneaker culture. Whether you’re buying, selling, or trading, Mad Kicks offers more than just sneakers—it offers a true connection to the culture.

As we continue to grow, we remain committed to our core values: quality products, great service, and an authentic connection to our customers. Whether you’re shopping in-store or online, Mad Kicks is where streetwear, sneakers, and community come together.