Our Brand

Mad Kicks isn’t just a sneaker store, it’s the heartbeat of Durham’s streetwear culture.

What started as a small family passion has evolved into one of the Triangle’s leading destinations for high-end streetwear, exclusive sneaker releases, and everything rare, collectible, and culture-shifting.

Over the years, we’ve built more than a business, we’ve built a community. From after-hours pop-ups to full-scale collaborations with rising local brands, Mad Kicks has become a space where creators, collectors, and trendsetters come to connect, discover, and build the culture together. Our events have helped spark a new wave of energy in Durham’s fashion scene, giving local designers and sneakerheads a platform to shine.

Every piece in our shop, from limited-edition drops to luxury streetwear, is carefully curated to reflect what’s next, not what’s already out. We take pride in offering a shopping experience that’s personal, authentic, and rooted in real sneaker culture.

Online, our impact continues to grow. With over 16K followers on Instagram and a rising YouTube audience, Mad Kicks gives people everywhere a behind the scenes look at new releases, unboxings, market insights, and the deeper stories behind the culture. Whether you’re buying, selling, or trading, we move the same way we always have: with integrity, transparency, and love for the community that built us.

Today, Mad Kicks stands as a culture hub, a fashion destination, and a platform for the next generation of creatives. And as we continue to level up, one thing stays true, we’re here to uplift the city, push the culture forward, and bring the best in sneakers and streetwear to the people who live it every day.

Mad Kicks. Where culture lives, and community leads.